Mindbody Smart Marketing

 

Use Mindbody’s built-in marketing tools to help drive bookings and fill quieter periods.

 

Fill Slow Days - How to set up Fill Slow Days (Marketing Suite)

 

Fill Slow Days is a Mindbody Smart Marketing tool that identifies quieter days in the upcoming week and automatically sends promotional booking offers to selected clients. It helps improve future occupancy by encouraging clients to book into days with lower utilisation before the week begins.

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Fill Last Minute Openings - How to set up Fill Last Minute Openings (Marketing Suite)

 

Fill Last Minute Openings focuses on short-notice availability, helping fill gaps in the diary over the final 1–2 days before appointments. It’s particularly useful for reducing same-day and next-day downtime caused by cancellations or under booked shifts.

 

Boost Campaigns - Marketing Suite: How to run a special using a Boost or scheduled campaign (Booker)

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Here are a few subject line prefix options that feel warm, professional, and not overly “salesy” that you can build on:

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• A little extra availability at No More Knots…

• Time to recharge…

• Your body will thank you…

• Need a reset this week?

• Some appointments just opened up…

• Your next massage might be waiting…

• A few spots have become available…

• Take a moment for yourself…

• Recovery starts here…

• Feeling tight, sore, or stressed?

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Social Media Quick Wins

 

Simple, consistent social media activity can significantly improve visibility, engagement, and bookings.

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Therapist spotlight posts Help clients connect with the team by showcasing therapist personalities, interests, and specialties.

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• Why they became a therapist

• Favourite treatment style/technique

• Fun facts

• Hobbies and interests

• “Perfect client” style

• Specialty treatment areas

• Client testimonial posts

• Staff personality/recommendation posts

 

Educational health and wellness posts can provide value to our clients, build trust in our team’s knowledge and expertise, and keep massage and recovery in mind.

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• The connection between stress and muscle tension

• How massage can assist with headaches and migraines

• Common causes of desk posture pain

• Stretching tips for office workers

• Why recovery is important after exercise

• Signs your body may be overdue for a massage

• Benefits of regular remedial massage

• Sleep, recovery, and nervous system regulation

• Jaw tension and TMJ discomfort

• Lower back tightness and daily habits

• Hydration and muscle recovery

• Pregnancy massage benefits and considerations

• Foam rolling vs massage therapy

• How stress impacts the nervous system

• Tips for reducing neck and shoulder tension at home

• The importance of preventative maintenance treatments

• Massage and improved mobility/flexibility

• Recovery tips for runners and gym-goers

• Breathing, relaxation, and muscle tension

• Self-care strategies during busy or stressful periods

 

Seasonal recovery or stress-related content.

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• Winter muscle stiffness and tension

• Managing stress during busy holiday periods

• Recovery tips during marathon and sporting event seasons

• Back-to-school stress and self-care for parents

• EOFY stress and nervous system overload

• Summer activity recovery and hydration reminders

• Travel-related neck and back tension

• Christmas gift voucher promotions

• Mother’s Day and Father’s Day wellness ideas

• Cold weather and reduced mobility

• Managing tension during exam periods

• New Year wellness and recovery goals

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Front Desk Actions

Small conversations at the front desk can make a big impact on occupancy.

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• Call waitlists

• Focus on rebooking clients before they leave

• Offer alternative therapists when preferred therapists are unavailable

• Mention upcoming availability during checkout

• SMS regular clients who haven’t visited recently

• Promote quieter days or available appointment times

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A full diary is rarely built from one big action — it’s usually the result of many small, consistent actions working together.